Just a quick post to let you know Bec flew to Kathmandu on Wednesday so that she could attend the inauguration ceremony for the Nepal Pashmina Industries Association (NPIA) trademark. This is a project on which Bec has been working with NPIA for a couple of years and through her various law firm contacts throughout the world she has assisted them to have their trademark registered in most major markets in the world. This is a first for any Nepalese company or venture.
The trademark certifies the authenticity of a product as real pashmina and also guarantees certain standards to do with processing, environmentally friendly production and non-use of child labour. This is a significant leap forward for an indigenous Nepali industry and we hope it will open the door for other organisations to bring their unique products to the world.
The inauguration ceremony was held to celebrate the registration of the trademark in key markets as well as officially launching the use of the logo on pashmina products. The event was attended by Nepal's Prime Minister, Mr Madhav Kumar Nepal, as well as a number of other dignitaries. The PM presented Bec with a pashmina shawl bearing the new logo as a token of gratitude for the work she has done for the project. NPIA have also prepared a short film which was premiered at the event. It covers the background to the project and will be circulated globally to raise awareness about the logo and the importance of purchasing genuine pashmina.
Congratulations to Bec and NPIA for making such a huge impact on trade, export and commerce for Nepal! Thanks must also go to the many law firms around the world who provided their services on a pro bono basis for the trademark registrations.
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2 comments:
Congratulations !! Adam, for Bec's wonderful achievment. We appreciate your support as well and missed you so much during the Ceremony. Bec will tell you in details. Hope see you in KTM soon.
Congratulations to Mitrataa family.
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